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Praxis Growth Advisors, Inc. | Hanover, MA

Sandler Sales Foundations

The ESSENTIALS of the NEW Sales Development Series

Next session begins January 16, 2024

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Take Your SALES to the Next LEVEL

The Sandler Sales Foundations Program consists of 9 hybrid sessions held over 4.5 weeks and is your first step Sandler Sales Certification.

“Sales is an evolving concept. This program provides the necessary practice to keep skills sharp.” - Class Participant


Evolve the Attitudes, Behaviors, and Techniques of salespeople that improve performance.


Elevate and systematize your customer journey to support sustainable growth goals.


Excel with a proven methodology that drives pipeline growth, increases forecast accuracy, and creates accountability across your channels.

Separate yourself from the competition!

Sales is the most common profession in the United States, yet no one grows up dreaming of being a salesperson. Typically, salespeople have no formal training or a common process to execute this role. This leads to misconceptions and poor performance. We are here to change that!

“This was an incredible program. I really wasn’t sure what to expect - as it seemed like up to this point in my career, every training program was about the same. Learning to ask for the NO via negative reverses blew my mind. It’s a technique I’m practicing daily in life. I love the Up-Front Contract, post sell close - the importance of standing out from the bunch - and I am noticing better and smoother experiences with my prospects as I implement these things.” -  Class Participant

Discover how to overcome:

  • Low lead conversation rates & not enough initial conversations
  • Wasting time on unqualified prospects
  • Not having control over the customer journey
  • Price concessions & giving away content to close deals
  • Getting “ghosted” by unmotivated prospects & phantom “yesses”
  • Work effectively in a hybrid sales world

View the Sales Development Series Brochure HERE.

You will learn how to:

  • Establish equal stature with prospective customers
  • Control the sales process & customer journey
  • Build an environment of mutual agreement throughout sales engagements
  • Ask better questions to uncover motivations to take action, willingness to make investments, & evaluate solutions
  • Negotiate with impact
  • Work effectively in a hybrid sales world
Sandler Foundations Sales Certification program


"I'm really grateful for what I have learned from the Sandler coaching. As someone fairly new to sales, it is helping me develop long-term habits for success. Eric is particularly good at holding us accountable to specific changes, even if it is as simple as the word with which you start your questions, and that's what helps me get results. My conversations are better at work - and outside of work, too - thanks to the conversational mindfulness I have learned through Sandler. A must for developing as a professional"

Kathy Ferguson, Training Consultant, CareAcademy

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Sales Development Series

  • The Buyer-Seller Dynamic

    Introduces the Sandler selling methodology and the Success Triangle. Explores the influence of attitude on behavior using the Self-Limiting Beliefs Log.

  • Essential Communication Skills

    Introduces active listening and other communication strategies, and explores connect questions using the Relationship Builder.

  • Creating Mutual Agreement

    Introduces the value of mutual agreement and explores the four elements of an up-front contract using the Up-Front Contract Builder.

  • Discovering Buyers' Motivations

    Introduces emotional drivers behind buying decisions and explores the Pain Funnel using the Pain Identifier.

  • Better Understanding Through Asking Questions

    Introduces objection-handling and other communication hurdles and explores question strategies using the Question Strategy Creator.

  • Understanding Investment Parameters

    Introduces monetary and non-monetary investment parameters and explores budget conversations using the Investment Conversation Checklist.

  • Identifying the Decision-Making Process

    Introduces the investigative approach and explores buyers’ decision-making teams and processes using the Decision-Making Process Identifier.

  • Communicating the Solution and Closing the Sale

    Introduces presentation best practices using the Presentation Planner and explores post-sale strategies using the Post-Sale Navigator.

  • Breaking Through Your Comfort Zone>

    Learn how to raise your comfort zone to consistently achieve greater levels of performance by taking risks, trying new things, and adapting to new challenges.

The sales certification path to extraordinary results

  • Bronze Certification


    Bronze level knowledge testing is designed to give participants the foundational understanding of the Sandler Selling System so they can begin to apply it.


  • Silver Certification


    The Silver level is designed to ensure that participants who have learned the Sandler strategies can apply them correctly in their specific organizations, roles, and industries.

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